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Press

Into The Gloss

"It has the heft of a foundation, but the coverage of a tint—so pores disappear and a perfect canvas emerges, but not so much that you've got to spend the next 15 minutes blending and resculpting your face with three different shades. I like to buff it out all over my face with a medium-sized flat top kabuki brush. It's the perfect level of coverage before adding concealer or blush or highlighter (sometimes I find adding certain complexion products to bare skin without a base layer can look a little strange). Ashley and I literally cannot stop talking about it."
—Emily Ferber

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It has the heft of a foundation, but the coverage of a tint—so pores disappear and a perfect canvas emerges...” - Emily Ferber, INTO THE GLOSS

The Cut

Miriam Gee describes her skin-care routine the same way she does her career: a result of years of hard work, dedication, and commitment. One of the four forces behind Gee Beauty, an online beauty retailer with studios in Toronto and Miami that she helms with her three daughters (Celene, Natalie, and Stephanie), Gee initially started out in the beauty industry as a makeup artist....

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Byrdie Beauty

"Gee Beauty’s version totally blew me away with the formulation and no-makeup effect. The oil-free formula feels super hydrating and melts right into the skin—I apply one to two pumps using my fingers. It smooths out some redness I have around my nose and makes my pores look much less visible. The finish isn’t too shiny or too matte—it’s more of a velvet effect, and I’ve traded in my normal light-coverage foundation for this instead..."
-Faith Xue, editorial director, creative

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Into The Gloss

"Don’t leave without paying a visit to Gee Beauty. Founded by three sisters and their makeup artist mom, it’s the East Coast’s answer to Striiike. The skincare mecca includes products from Shani Darden and Melanie Simon, as well as a full menu of beauty services. Get a brow shaping and lash tint, and try not to buy everything in the store."
- Ali Oshinky

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The Zoe Report

"Sculpting my face with contouring? Nope, not gonna do that. Faking a summer glow with a casual swirl of bronzer is more my thing, and this one from Gee Beauty is fool-proof."

- Jessica L. Yarbrough

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Miami Magazine

"In-the-know types in Miami love Gee Beauty for its commitment to cutting-edge everything when it comes to grooming, and much of that has to do with the shop's co-founders, Natalie & Celene Gee, sisters who are picture-perfect ambassadors of what their many products & procedures can do. Here, they reveal the brands latest innovations..."

The Kit

"This power-packed treatment, held in Gee’s newly renovated bright white Rosedale space, features a parade of high-tech devices so you get the most bang for your precious time...My skin was seriously smooth, bright and plumped, with no redness from extractions. And after a complimentary light makeup touch-up, I went straight to work feeling glowy yet put together."
-Rani Sheen, executive editor

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